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Neurotica is a London based label specializing in hand printed pieces designed by Victoria McGrane.

Originally from Lancashire, England, Victoria grew up in the sunny Northern Beaches of Sydney, Australia where she studied painting at Sydney College of The Arts and Textile Design for Print at East Sydney Tafe. After an extended backpacking trip through South East Asia and Europe ending up in London, Victoria assisted fashion designers Michelle Lowe-Holder and Siv Stoldal and worked freelance before setting up a textile printing studio.

Neurotica was launched in selected designer boutiques in London, Sydney and New York in April 2007. Completely independent, the label has been developed gradually over the last four seasons and enjoys a growing cult status.

Victoria's love of print is evident in all of her designs, which feature intricate geometric repeats and inky hand drawn illustrations.

Being at once fragile and tailored, sophisticated and gentle the collections are true to the 'dressed up dressed down' aesthetic of the label. The clothes are essentially feminine yet strong and assertive and most importantly highly wearable.

The name of the label is indicative of the mood of the line and the fact that Victoria is a self-confessed neurotic& The collections explore the boundaries between the sweet and the sinister and are designed with the kind of girl in mind who is highly individual and likes her cute to come with a darker edge.

One of the definitions of the word neurotic is "an obsession with everyday things". Neurotic is derived from the greek word Neuron- meaning "Over stimulation of the nerves and senses", this combined with the implication of desirability really sums up the labels philosophy.

All Neurotica garments are hand made and hand printed to order in London to the highest quality using natural fabrics wherever possible.

Neurotica has shown off schedule during the past two London Fashion Weeks to growing press interest and the label has been featured in publications such as Drapers Record, Elle U.S.A, The Saturday Telegraph Magazine, Pimp, H Magazine and online at fashion156.com, dirrtyglam.com, fashionindie.com and ameliasmagazine.com.

Available from - Beyond The Valley, Shop 172, Ysh, Pixie Market, Curve.