DESIGNERHUNTER.COM

How come experimental ideas only exist in the high-priced avant-garde realm? How come The Gap and H&M only provide trickle down basics? Slow and Steady Wins the Race transposes these too different arenas into each other.

Slow and Steady Wins the Race is a new clothing label, presented as a quarterly clothing diary, cataloguing ideas that are focused on a specific and fundamental characteristic of clothing design.

With each issue, Slow and Steady Wins the Race, intends to slowly open the cap on a more democratic dissemination, promotion and appreciation of clothing.

The mission of the label is to push and produce interesting and significant pieces from the simplest fabrics and materials.

Only one hundred copies of each issue will be printed and distributed to magazines and select stores.

These constraints may physically contradict the goal of democratizing ideas, but they, in fact, aid it more efficiently. The catalogues are meant to be shared, to be passed from desk to hand, across coffee cups and in backpacks and purses. The same intention applies to the eventual history of clothing.

Available online from - Slow and Steady Wins the Race, Ooga Booga.